What You Need to Know About Every Prospect and Customer

Huge corporations and small businesses alike spend a lot of money on market research studies designed to get them into the minds of their customers. Some small business owners might not be able to afford that, of course, but luckily there’s a low-cost alternative to focus groups and research: the BDF formula. This stands of Beliefs, Desires, and Feelings, and if you understand each of those, you’ll understand your customers!

Read the full article here: Essential Information to Collect on Every Prospect and Customer