Content marketing is more than just blogging and marketing via social media. It’s not a strategy that can be deployed half-heartedly; it’s one of the most powerful strategies you can use for growing your small business. With the right content marketing strategy, you can increase your website traffic, social media following, email subscribers, leads, and sales. So what’s the right strategy?
The key to a great content strategy is to create content that stands out online. Simply creating and promoting content online isn’t nearly enough anymore; you need to create high quality content that speaks directly to your audience. Content marketing isn’t about direct sales. It’s about providing valuable information to potential customers. Consumers are increasingly aware of when they are being sold to, but they are also demanding more information than ever before. If you provide useful information to them, their trust in you will grow. When it’s time for them to buy, your business will be the first one that comes to mind. Because of this, content marketing is a long-term strategy. You need to use it to grow your audience over time, not to get a short-term sales boost.
Read the full article here: 7 Things Every Entrepreneur and CEO Needs to Know About Content Marketing