Facebook marketing might look easy, but there’s a lot that goes into it. In 2014, only 37% of businesses indicated they could measure ROI for Facebook ads, while 87% of businesses plan to increase investment of time and money on social channels. In order to make it work, you need to know all you can about Facebook. Precise targeting, careful selling, and constant measuring are all keys to success.
Read the full article here: 4 Things Businesses Need to Know But Often Don’t About Facebook Advertising