“Agile” is a buzzword that’s been all over business news for its heavy use in the field of software development. However, it’s not just meaningless jargon. Agile research is an emerging strategy that can leverage new techniques and technologies to make market research more accurate, accessible, and affordable than ever before. This might sound like something only large corporations could use, but startups can learn to use it, too!
Read the full article here: How Startups are Applying Software Development Techniques to Marketing