Losing sales can be painful, but if you take lessons from every loss you’ll find that you can grow from each failure. When you lose a sale, you need to ask yourself honestly why it happened. Did you demonstrate credibility to the prospective client? Did you truly qualify the buyer? Did you correctly determine the buyer’s perception of value? These objective questions will help you determine where you might have gone wrong so you can close the sale next time.
Read the full article here: 3 Pivotal Questions to Help You Benefit From Lost Sales