Your logo is like your brand’s visual stamp. It’s what people think of when they think of your company. But what happens when yours is out of date? There are a lot of factors that go into pulling off successful logo changes. There are plenty of tried and true ways to pull it off, though, like isolating your old logo’s best qualities, or focusing on the most important colors from your old logo.
Read the full article here: Considering a Logo Change? Follow the Lead of These 7 Iconic Switches