You might have tens of thousands of contacts thanks to social media, email, and blogs, but none of that can replace building real relationships. That’s because social media connections won’t raise your profits. When you can turn your connections into lasting relationships, you can transform your prospects into long-term customers.
In order to do this, you’ll have to demonstrate your value to your prospects. People don’t care how amazing your product is. What they want is something that solves a problem they have. If you’re clear with your prospects about how your product or service will make their lives better, you’ll be able to convert them. You can build stronger relationships with your prospects by answering their questions and providing useful resources for them through your content marketing. Veer away from self-promotion and focus instead on responding to queries and providing how-to advice. Use social media to interact with your prospects, generate conversations, and discuss issues related to your product. Do these things, and you’ll start to cultivate the relationships that lead to sales!
Read the full article here: How to Turn a Prospect into a Customer