Starbucks. Crossfit. Businesses with cult followings so strong that people will go out of their way to praise them. Developing a cult following for your small business is no easy task, but if you can do it, you’ll create an army of brand ambassadors. And that’s the best marketing you can buy.
People choose a new business because it offers something the competition doesn’t. Southwest Airlines has no change or cancellation fees. It checks two bags for free. These are features that anyone who flies Southwest loves, and will tell their friends about. Unique features of your business are what will compel people to want to share it. You have to give people something to talk about. Of course, you also have to make your customers feel special. Starbucks has a secret menu, for example, to make people feel like they’re in on something. It’s not really a secret, after all; you can readily find all kinds of “secret” Starbucks creations online, but it works all the same. Finally, you have to establish a deeper connection than a normal business. It’s all about humanizing the experience; there needs to be a relationship between you and the customer, not just a transaction. If you can do these things, you’ll have a great shot at the holy grail of marketing!
Read the full article here: 3 Strategies to Create a Cult Following for Your Business