Social media is a tool in the toolbox of just about every small business, but there’s a big opportunity many entrepreneurs are still missing when it comes to Facebook, Twitter, and other social networks. Between managing content and posting, customer service might be slipping your mind. Using social media for customer service, however, can get you more satisfied customers and a huge leg up on the competition.
There are a number of reasons to use social media for customer service. First of all, your customers want it. Many consumers use social media to ask questions, complain, or report things, and many also prefer it to a customer service phone call. You can also get ahead of the competition with this strategy. A whopping one third of customers who contact businesses with social media receive no response. If you can dedicate yourself to social media customer service, you can reply to every customer and beat the competition in service. Finally, customers these days are less patient than ever. They want results fast, and few things are faster than a well-managed social media customer service strategy!
Read the full article here: 5 Quick Tips for Customer Service Strategy with Social Media