Bringing potential customers to your business’s website is a great first step, but it isn’t the end goal. Once they’ve arrived, you have to convince them to stick around long enough to buy something! You should already be keeping track of page views and unique visitors to track how people are responding to your site, but if you want to increase page views there are a few tried and true tricks you can use.
One of the easiest is to include internal links in your content. This means linking to other parts of your website through the content itself. A highlighted word or phrase could take readers to an article about that topic that they might find useful, for example. The key is to give readers all the information they need on a topic right there on your site so they don’t have to go elsewhere to find it. Next, you should be sure to make use of your sidebar to highlight key content that readers might be interested in. This content should be evergreen; the kinds of tutorials and advice articles that never get old. This will keep readers clicking on your sidebar articles for weeks to come. Follow these tips and watch your page views rise!
Read the full article here: How to Increase Your Page Views