Attracting the right investor can take your small business to the next level, but it’s easier said than done. How can you lure investors to your small business? It depends not only on what kind of business you’re running, but also on your attitude and outlook.
One of the most attractive sectors for investing right now is technology, but not just any tech company will do. Investors are looking for businesses who are thinking five to ten years ahead, who are disrupting their markets with innovative new ideas. Beyond that though, they’re also looking for people they can work with. They’re looking for good teams and scalable opportunities. The top investors also generally want to be actively involved, so they want to see passion. They’re not just looking for people who want to turn a profit; they’re looking for people who want to make a social impact. If your business is well-designed, there’s room enough for both profit and a strong social impact. However, the best thing to do to attract investors is to put together a long term financial strategy for growth.
Read the full article here: Three Things Investors are Watching Out For