Social media has been mainstream for while now, but many small business owners still struggle with how to harness its power. If you’re wasting a lot of time without getting any results from Facebook, Twitter, and other social media sites, it’s time to find out what really works.
First, you need to have a plan. Your social media strategy needs to have an end goal. In order to reach that goal, you’re going to need to identify your ideal clients. Get to know the language they use when describing themselves and how they search for companies that offer the same kinds of services that you do. Only then can you hope to reach out and engage them. In order to engage, though, you’re going to need to both curate and create content that both educates and entertains your audience. Content that solves a problem for your target customer, things that connect on an emotional level, and content that informs your audience will all help you gain more viewers. Finally, you must maintain a consistent voice across your social media channels and on your website. Your distinct voice is what makes your brand stand out, and it’s what your audience will engage with!
Read the full article here: 5 Profitable Social Media Activities for Your Business (and When & What to Outsource)