Content marketing can and should be a huge component of your small business’s marketing strategy, but many small businesses don’t pull it off as well as they could. It’s all about crafting engaging, easy-to-digest content. Using heavy-handed cliches and metaphors, needlessly complicated words, or long and confusing sentences will all turn off your reader. Find out what other mistakes you should on the lookout for!
Read the full article here: 4 Content Writing Mistakes Small Businesses Make