Have you ever heard of FOMO? It’s short for “fear of missing out,” and it can be a powerful marketing tactic. It’s also a risky proposition. Telling people that supplies are limited – creating a false scarcity – may boost sales in the short term, but if you’re duping people it could hurt your business in the long run. Find out how to use scarcity marketing the right way below!
Read the full article here: 3 Easy Ways to Use Scarcity Marketing the Right Way (Video)