These days, having a website for your small business is no longer optional. With more than three billion individual active internet users, a website is one of the cornerstones of just about any successful business. But you can’t just rig something up in WordPress, throw it online, and expect success. A great website is all about converting visitors into customers, and these are the keys to doing just that.
Think of your website’s content as being addressed to just one person. Don’t try to please everyone. If you focus on exactly who you’re speaking to throughout your site, it will come across in your copy and help form your brand’s identity. You should also stop using social media as a crutch. Many entrepreneurs rely solely on social media as a means of interacting with their audience. There’s nothing expressly wrong with using social media as part of a larger strategy, but it must complement your website, not replace it. Instead, place a clear email opt-in on your website and engage with your email subscribers regularly. This will drive people back to your website on a regular basis! Get more tips for a successful small business site below!
Read the full article here: 4 Simple Strategies to Increase Your Website’s Conversion Rate