The Key to a Successful Website

Your website should be one of the cornerstones of your marketing efforts. You’re likely familiar with the temptation of logging in and checking your page views every day. Page views are important, but they’re not the key to building a long-lasting, powerful website. The key is engagement; convincing people who view your website to stick around and explore.

Pageviews as a metric can be misleading. Studies have shown that one out of every three visitors to a site will leave without any sign of engagement. There are tools available that show you more important metrics like the number of comments you’ve received, how far down the page visitors are scrolling, and bounce rates, which will tell you a lot more about your engagement levels than pageviews. In order to harness its power, however, engagement has to be a two-way street. If someone likes one of your articles enough to leave a comment or share it on Facebook, an enthusiastic thank you from you will help convince them to return and continue to engage. This kind of human interaction leads to conversation, which draws further engagement from other users. Learn more about harnessing the power of engagement in the article below!

Read the full article here: Why Engagement, Not Pageviews, is the Key to Growing Your Website

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