Search-engine optimization, or SEO, is one of the primary components of digital marketing. The goal of SEO is to get ahead of your competitors using whatever means Google makes available to you. In order to get ahead of your enemy, though, you have to know their strategies and their status. Luckily, Google has made it pretty easy for you to monitor them!
To start with, you’ll need to figure out who your most direct competitors are. You need to know what their mission is and how they’re executing it. Don’t look only at the biggest companies; sometimes, another small business is a bigger threat to your growth than the biggest conglomerate. Make a list of your most noteworthy competitors by searching your own top keywords in search engines. Next, you have to assess their websites and make sure yours is the very best. A close analysis of the competition’s websites will allow you to generate new ideas to top them. Check out their social media strategies, too; chances are you share an audience and can learn right off the bat what content works and what doesn’t. You should even subscribe to competitor newsletters so you know how they’re reeling in customers that could be yours. Do this research, and you’ll be a step closer to having a leg up on the competition.
Read the full article here: 5 Ways to Monitor Competitor Website Traffic