There are millions upon millions of users on social media sites like Facebook and Twitter. There are hundreds of thousands of businesses all vying for the attention of those same users. How can you make your small business rise above the clutter and take its place as a social media juggernaut?
You have to start by offering something of value. Prove to your followers that you are an expert in your chosen field by sharing useful content that answers common questions or provides a solution to your users’ problems. As your audience builds, it’s important to listen to and engage with your audience. Their feedback will tell you how to move forward. As your following grows, look at what’s working and what’s not and find out what needs to change in order for your social media following to keep growing. The most successful companies on social media aren’t limited to those networks, either. They have great websites, high-quality email newsletters, and blogs stuffed with valuable content. It’s time to get to work!
Read the full article here: How Do You Get Your Message Heard Amid the Social Media Noise?