Twitter is a powerful marketing tool, but only if you know how to use it. If you have a brand profile on the social media juggernaut, the key is to engage with your target audience. This is easier said than done. How can you get the conversation started?
First, you have to do your research. You need to know who your target customer is inside and out, and you need to keep your tweets to topics that will get them talking. You can use Twitter Analytics to find out which tweets are your most popular and tailor future tweets based on this data. Don’t push sales messages on your followers, either. The most successful companies on Twitter provide great content and engage with their followers at every turn. Twitter is also an avenue for customers and clients to get in touch with you, and sometimes that comes in the form of complaints. It’s important to respond to these complaints and demonstrate that you work quickly to resolve any problems. You also need to reach out and follow people. It’s good etiquette to follow back those who follow you, too. With the right strategy, Twitter can open up a whole new world of marketing for your business!
Read the full article here: Eight Tips for Better Twitter Engagement