A small business’s website is one of its most important marketing tools. When someone lands on your page, you want to keep them there as long as possible. That means you need to get your message across quickly and clearly. How can you do that?
It’s not just about content. The design of the site itself – its look and feel – needs to reflect the kind of business you’re in and the kind of company you are. Your site must be designed for the reader. It should be easy to tell what they’re looking at and simple to find the information they need. That means a straightforward layout with no hidden links or crazy animations to distract them. If you want to grab attention, your content headlines should be attention-getters that convince people to click through. The best headlines aren’t about your business; they’re about the customer. A lot of the word “YOU” and not a lot of the word “WE” will help keep your readers interested. Finally, visuals are a great way to keep people around. Videos are especially useful, but they must be kept short. If possible, have the text from the video appear on the same page. Follow these tips, and your business’s website will become top shelf!
Read the full article here: 5 Tips to Make Your Website Work Better