The holidays are fast approaching, and that means big sales for many businesses. What comes after, though, is less rosy: the post-holiday sales drought. This is the time of year when online sales come to a halt, items start getting returned, and people put their wallets back into their pockets. How can you keep the sales coming even after the holidays?
One clever trick is to throw a sale immediately after New Year’s. Shoppers will come in for sales no matter what time of year it is. Even better, this can be a great way to get the gift card crowd through the door! Retargeting your market is also an effective strategy at this time of year. Remarketing can lead to a whopping 147% higher conversion rate when done properly! You can also use this quiet time to do a little work for your business. Learn more about your customers using social media. Check your Facebook Insights and discover which posts of yours are most engaging, check out the hashtags used by your Twitter followers, and review your most retweeted tweets. Finally, you can increase repeat business by automating a follow-up email that checks in with your customers to make sure they’re happy with their product or service!
Read the full article here: 5 Tips to Drive Sales After the Holidays