Whether you’ve just launched your new startup’s website or you’ve simply created a Facebook page, your business is now online. What should you do with your digital presence now that you have one?
First and foremost, your digital presence is used for branding. Your domain name is your online identity where potential customers can always find you. Your web address is your online brand and should be on everything related to your brand, from business cards to signs to packaging. Next, you need to fill your new page with content. This is what will attract people to your site and get them to pay attention to your brand. Good content can stand out in readers’ minds and differentiate your brand from your competitors’. You also need to start seeking out customers. Email marketing, social media, and search engine optimization will all help you out here. If you plan to sell directly online, you’ll also need to enable ecommerce capabilities that allow you to take orders, process payments, and communicate for support. Finally, you need to be ready to learn a lot of new skills as you continue to build your online presence.
Read the full article here: The First 5 Things to Do After Getting Your Business Online