Just because a small business goes under, does that mean its brand is suddenly worthless? Check out this story of a local business in the United States that went under in February of this year. The brand was so strong that the community petitioned for the company to reopen their doors, and a local developer picked up the brand. Find out more about the incredible power of a great brand from the story below!
Read the full article here: What’s a Brand Worth Once Your Business Has Failed?