2015 is drawing to a close, and that means it’s time to do a marketing audit. You have to find out which of your strategies are working and which aren’t so you can make adjustments moving into the new year. Keep using the most effective tactics, and try out some of these new ones to push your business to new heights in 2016.
Relationship marketing promises to be huge next year. Forging personal relationships with customers is nothing new, but in 2016 the concept will evolve as customers shift their focus to ongoing service and relationships with brands. This goes hand in hand with implementing a mobile marketing plan. Consumers are increasingly requiring that their favorite brands be available to them anytime, anywhere. There are more searches on mobile devices than on any other platform, so taking your online presence mobile only makes sense. Content marketing is also set to go from emerging trend to the norm in 2016. Video content, infographics, and blog posts are all great ways to keep customers engaged with your brand. Finally, and most importantly, keep testing your strategies. By studying your analytics and tweaking your campaigns accordingly, you’ll only continue to improve your results.
Read the full article here: 5 Marketing Changed Small Businesses Need to Make in 2016