Content marketing can be an incredibly valuable tool, but only if you know how to use it. Luckily, there are aspects of content marketing that boil down to a formula that simply works. You’ll need to do a little adjusting to find your sweet spot, but once you do you should find yourself reeling in an audience.
The first thing you need to do is to make people care about the topic you’re generating content about. In order to do that, you have to care about it yourself. Writing about what you know and what you’re passionate about, with hopefully some overlap between the two, will result in higher-quality, more engaging content every time. That’s where you should be focusing your efforts. Unfortunately, you won’t always be able to stick to what you want to write about. Content marketing is about serving your audience, not yourself, so you will have to branch out sometimes. If you can tilt your content to fill a niche that your audience needs filled, you’ll find your content will become even more successful. Now, you should be starting to build a base audience. It may take awhile before you start seeing your efforts pay off. Sometimes it takes over a year! But be patient, and eventually you’ll be able to reap the benefits of your hard work.
Read the full article here: Content Marketing: 6 Steps for Building a Massive Audience