Twitter is an incredibly effective marketing tool for small businesses. In the past, the only way to reach customers was through media and print advertising. Measuring the success of these campaigns was next to impossible, but in the age of social media it’s possible to reach customers directly, track your results, and adjust accordingly. But Twitter only works if you know how to engage with your audience.
If you want to properly engage customers on Twitter, you need to hone or Twitter skills. Tweet too often and you might alienate your audience, too little and you will get lost in the clutter. The key is to tweet at the right times and to engage your audience when you do. Listen to the Twitter community and engage with users who are already interested in your topics. This might take time, but it can help you to foster natural relationships with potential customers and social media influencers. Next, you need to follow people. Identify the top bloggers in your industry and follow their followers; when people see that you’ve followed them they may check out your profile and follow you back, increasing your exposure. Then, it’s time to talk and engage with your potential customers!
Read the full article here: 4 Steps to Better Customer Engagement on Twitter