Facebook will soon be eliminating the option for advertisers to generate individual unique Facebook tracking pixels for conversion tracking. What does this mean? The New Facebook Pixel will allow you to build custom audiences from your website for remarketing, optimize ads for conversions, and track conversions and attribute them back to your ads. Overall, it will make conversion tracking much, much easier for social media marketers. Rejoice!
Read the full article here: Facebook Pixel Can Clean Up Your Conversion Tracking Mess