Have you ever gone to a company’s website for contact information only to find that everybody there has Gmail addresses? That doesn’t always leave a great impression on potential customers. It might seem like a minor point, but in an age when customers have all of your competitors at their literal fingertips, a small point like this can make a world of difference.
A branded email address tells a potential customer or client that you care about your company’s image and branding. A generic address can leave visitors thinking that your company is still establishing itself, and in some cases can make people wonder if your business is even real. A branded email promotes the legitimacy and trustworthiness of your business. It can also make a small business seem much bigger than it is. Even if you operate your business from a coffee shop down the street from your home, you can project the same professional image as the biggest corporation. It’s easy and cheap to set up a branded email address, and perhaps best of all it promotes your brand every time someone sends you an email or receives one from you!
Read the full article here: Five Ways a Branded Email Address Will Help Your Business