Harnessing the Power of the Press

The press can be a powerful tool for helping your business to gain attention and credibility in your community. A well thought-out press strategy can help your company to grow and even raise money. Start locally, with small publications, to gain credibility. Know that for a small business, even just a name drop in a bigger publication can be a huge boon, but you have to work up to it slowly.

Read the full article here: Start Small to Build a Press Strategy That Works for Your Business

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