Whether you’re a new or established company, trade shows are a vital component to your marketing efforts. They let you get face to face with potential new clients and network with others within your industry. There’s a lot to brush up on when preparing for a trade show, but we’re here to help.
Preparation is the key to trade show success. The first thing you have to do is define what “success” at a trade show means for your company. Do you want to raise your company’s profile? Fill your address book with new names? Make sales right there on the floor? Think about what you’re out to achieve and what you have to do to make it happen. You have to procure a display booth that represents your brand and the message you want to spread. Once the preparation is done and it’s time for the show, you have to ensure that you’re well-rested. When a potential customer or client comes to your booth, smile, say hello, and engage them in a conversation. Don’t bombard them with questions and sales pitches. After the show, it’s time to follow up with your leads. If you do everything right, a trade show can have a huge impact on your small business!
Read the full article here: How to Be Effective at Trade Shows