Email marketing is a powerful tool in any small business owner’s marketing toolkit, but it’s also one of the easiest to misuse. There are a number of common misconceptions about what makes email marketing effective. For example, successful email marketing isn’t about the size of your email list, but how engaged your readers are. Getting an email address from a prospect is only the beginning; you have to hook them with your campaign.
Read the full article here: 4 Common Email Marketing Misconceptions… Demystified