Content marketers often tend to stick with what works. How-to articles, lists, and a few other article types make up the bulk of content. But if you want to stand out and get the shares you’re capable of getting, you may have to throw caution to the wind. Risk in content marketing can pay off in a big way. Taking a firm stance on a debatable issue or making a bold prediction about the future of your industry can result in a lot more eyes on your content!
Read the full article here: 5 Ways to Take Risks in Content Marketing