Content Marketing from the Other Side

Content marketing isn’t easy, and many small business owners make the same mistake: they assume that everyone is as passionate about their business as they are. Writing posts about the intricacies of your business and what you do isn’t a great way to attract customers; they pay you so they don’t have to know that stuff! Instead, ask yourself what problems your business aims to solve for your customers and find things to post about that are adjacent to that.

Read the full article here: Putting the Boot on the Other Foot

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