As a small business owner, you already know the importance of brand awareness. You’ve read the articles and you know what you’re supposed to be doing. Still, it can be difficult to stand out in your customers’ minds without getting creative. These tips and tricks and help keep you at the forefront of your audience’s thoughts.
Social media is a great place to get your brand in front of potential customers. Twitter can be a powerful marketing tool, and you should push your Twitter handle to your targeted audience at every opportunity. If you’re speaking at a conference, include your handle in the slideshow. If you’re getting new business cards made, it should go on those, too. Vines are also an increasingly popular way to get a message across. These six second videos require a lot of creativity, but the growing audience means that you can potentially gain a lot of new followers very quickly once you get the hang of it. And even in the digital age, there’s still a place for old-fashioned flyers in local businesses, sponsoring local sports teams, any number of on-the-ground marketing techniques. Get more tips for making your brand stand out below!
Read the full article here: 12 Creative Ways to Expand Your Market and Brand Awareness