Video marketing is an easy, economical way to build your brand online and build sales for your small business. The key isn’t to have the most professional-looking videos around. Instead, it’s to post often, be engaging, and educate your audience.
Whether it’s posted to Facebook, Twitter, Snapchat, or Youtube, video should be a cornerstone of your digital marketing strategy. The landscape of online video is also rapidly changing; Youtube is no longer the de facto king. Facebook is now watched for more minutes every day than Youtube, while Snapchat’s daily video views have skyrocketed into the millions. Be sure to diversify your video across as many of these major platforms as you can. When it comes to the video itself, keep it simple. Make sure the audio is clean by reducing background noise and perhaps investing in a good microphone. The camera should be steady and the lighting decent. This may require a tripod and/or a simple lighting kit. Your phone’s camera should be sufficient for capturing video, and simple editing tools like Apple’s iMovie will do for editing. It might seem like a big project, but once you get rolling video marketing is easy and fun!
Read the full article here: These Video Marketing Tips Will Boost Your Sales