Starting a small business is no easy task. There are a ton of challenges to overcome and pitfalls to avoid. Many of these pitfalls lie in your approach to your business. Many business founders make the same mistakes, but you can learn to avoid them if you recognize what they are.
Many entrepreneurs think with the mindset of a craftsperson rather than a small business owner. A lot of people start businesses to sell a product or service that they are passionate about, and they want to devote all of their time and energy to that passion. The priority of an entrepreneur, however, must be in laying the foundations of the business itself. Too many small business founders also avoid talking directly to customers. However, building relationships with customers is one of the most important things you can do for your business. Make appointments with your customers and talk to them about what they need and what you can do for them. Finally, many entrepreneurs are too worried about pleasing customers and not worried enough about making money. Profit, not goodwill, is the measure of your business’s success!
Read the full article here: 3 Common Mistakes Made by Small Business Founders and How to Avoid Them