6 Great Tools for Business-to-Business Sales

There are tons of apps and tools out there built to help you sell more effectively, but which ones are actually useful? If you’re looking for tools that are easy to use, integrate easily into your sales cycle, and provide value to your prospects, you’ve come to the right place.

Sidekick from Hubspot is a handy email tracking tool. Whenever you send an email, it lets you see how people are interacting with it. It’s great for gauging interest and for timing your phone follow-ups to when your potential buyers are most interested in you. Crystal is another email tracking tool that takes the guesswork out of how you should be communicating with your prospects. It analyzes prospects’ communication styles and gives you suggestions right there in your email about how to improve your own communications. If you use LinkedIn (and you should!), LinkedIn Sales Navigator might be your new best friend. It gets you a variety of new features, like alerts for buyer search profiles that will provide you with an automated list of prospects who might be interested in what you have to offer. Check out more great B2B tools below!

Read the full article here: 6 Simple, Powerful Tools for B2B Sales Management